By what factor are Facebook Live videos viewed longer than non-live videos?

By what factor are Facebook Live videos viewed longer than non-live videos?

• A. Three times longer
• B. Twice as long
• C. The same length
• D. Half as long

Answer: (A)

Live video boosts viewer engagement by creating immediacy and interactivity. When a broadcast is happening in real time, people participate with comments, reactions, and a sense of event anticipation, which keeps them watching longer. On Facebook, this combination tends to push average watch time to about three times longer than non-live videos, making three times longer the best answer. The other options underestimate or misstate the effect, since the interactive, unfolding nature of live streams typically drives a substantial increase in how long viewers stay tuned.

Live video boosts viewer engagement by creating immediacy and interactivity. When a broadcast is happening in real time, people participate with comments, reactions, and a sense of event anticipation, which keeps them watching longer. On Facebook, this combination tends to push average watch time to about three times longer than non-live videos, making three times longer the best answer. The other options underestimate or misstate the effect, since the interactive, unfolding nature of live streams typically drives a substantial increase in how long viewers stay tuned.