Facebook's 20% text rule affects the reach of ads on which platform?

Facebook's 20% text rule affects the reach of ads on which platform?

• A. Twitter
• B. YouTube
• C. Instagram
• D. Facebook

Answer: (D)

Facebook's 20% text rule is a policy from Facebook's advertising system that limits how much text can appear in an ad image. The idea is to keep images visually engaging, so the delivery algorithm prioritizes these ads and often restricts or lowers the reach of ads with too much text. Since this rule is part of Facebook's ads platform, it directly affects how widely ads are shown on Facebook. Twitter and YouTube have their own separate ad guidelines, and while Instagram uses the same ecosystem for ads, the guideline described here is specifically tied to Facebook's reach.

Facebook's 20% text rule is a policy from Facebook's advertising system that limits how much text can appear in an ad image. The idea is to keep images visually engaging, so the delivery algorithm prioritizes these ads and often restricts or lowers the reach of ads with too much text. Since this rule is part of Facebook's ads platform, it directly affects how widely ads are shown on Facebook. Twitter and YouTube have their own separate ad guidelines, and while Instagram uses the same ecosystem for ads, the guideline described here is specifically tied to Facebook's reach.