How does the Mobile Marketing Association define Mobile Marketing?

How does the Mobile Marketing Association define Mobile Marketing?

• A. A set of practices that enables organization to communicate and engage with audience in an interactive and relevant manner through any mobile device or network
• B. The use of emails to reach customers
• C. Marketing via desktop websites only
• D. Advertising on television

Answer: (A)

Mobile marketing is about delivering communications to people on their mobile devices in a way that is interactive and relevant, and it can reach audiences through any mobile device or network. This broad, flexible approach is exactly what the Mobile Marketing Association definition uses: a set of practices that enables organizations to communicate and engage with audiences in an interactive and relevant manner through any mobile device or network. It’s not limited to one channel or one kind of device, which is why this option fits best. The other options are too narrow: relying only on emails, focusing only on desktop websites, or advertising on television misses the core idea of mobile marketing, which centers on engaging users via mobile-enabled channels and networks.

Mobile marketing is about delivering communications to people on their mobile devices in a way that is interactive and relevant, and it can reach audiences through any mobile device or network. This broad, flexible approach is exactly what the Mobile Marketing Association definition uses: a set of practices that enables organizations to communicate and engage with audiences in an interactive and relevant manner through any mobile device or network. It’s not limited to one channel or one kind of device, which is why this option fits best.

The other options are too narrow: relying only on emails, focusing only on desktop websites, or advertising on television misses the core idea of mobile marketing, which centers on engaging users via mobile-enabled channels and networks.