In the Google Ads account hierarchy, which level sits directly above Ad Group?

In the Google Ads account hierarchy, which level sits directly above Ad Group?

• A. Time zones
• B. Billing
• C. Campaign
• D. Account

Answer: (C)

Ad Groups are the collection within a single campaign that groups related keywords and ads under one theme. The campaign is the container that sets the overall budget, bidding strategy, and targeting for all of its ad groups. In Google Ads the hierarchy goes Account > Campaign > Ad Group > Ads/Keywords, so the level directly above an Ad Group is the Campaign. Time zones and billing are account-level settings and don’t sit between ad groups and their campaigns, so they aren’t the direct parent of Ad Groups.

Ad Groups are the collection within a single campaign that groups related keywords and ads under one theme. The campaign is the container that sets the overall budget, bidding strategy, and targeting for all of its ad groups. In Google Ads the hierarchy goes Account > Campaign > Ad Group > Ads/Keywords, so the level directly above an Ad Group is the Campaign. Time zones and billing are account-level settings and don’t sit between ad groups and their campaigns, so they aren’t the direct parent of Ad Groups.