In the Google Ads account hierarchy, which level sits directly below Campaign?

In the Google Ads account hierarchy, which level sits directly below Campaign?

• A. Billing
• B. Ad Group
• C. Account
• D. Time zones

Answer: (B)

In Google Ads, a campaign defines budget, targeting, and bidding for a set of ads. The level directly below a campaign is the ad group, which bundles a group of ads and the keywords that trigger them around a common theme. This arrangement lets you optimize messaging and bids at a focused level while keeping the campaign’s overall settings consistent. Billing and time zones are account-wide settings, not levels within a campaign. The account sits above campaigns, serving as the top container for all the campaigns.

In Google Ads, a campaign defines budget, targeting, and bidding for a set of ads. The level directly below a campaign is the ad group, which bundles a group of ads and the keywords that trigger them around a common theme. This arrangement lets you optimize messaging and bids at a focused level while keeping the campaign’s overall settings consistent. Billing and time zones are account-wide settings, not levels within a campaign. The account sits above campaigns, serving as the top container for all the campaigns.