PPC stands for?

PPC stands for?

• A. Pay-per-impression
• B. Pay-per-action
• C. Pay-per-click
• D. Pay-per-search

Answer: (C)

PPC is a pricing model in online advertising where you pay only when someone clicks your ad. This ties your cost directly to user engagement rather than just exposure, making it a performance-based approach. It’s especially common in search advertising, where bids on keywords help determine which ads appear and you’re charged per click. Other terms describe different models: pay-per-impression charges for each ad view (often called CPM), pay-per-action charges after a specific action or conversion (CPA), and pay-per-search isn’t a standard term for a pricing model. For example, if your ad is shown 1,000 times but gets 5 clicks, you’d pay for those 5 clicks under PPC.

PPC is a pricing model in online advertising where you pay only when someone clicks your ad. This ties your cost directly to user engagement rather than just exposure, making it a performance-based approach. It’s especially common in search advertising, where bids on keywords help determine which ads appear and you’re charged per click.

Other terms describe different models: pay-per-impression charges for each ad view (often called CPM), pay-per-action charges after a specific action or conversion (CPA), and pay-per-search isn’t a standard term for a pricing model. For example, if your ad is shown 1,000 times but gets 5 clicks, you’d pay for those 5 clicks under PPC.