Quality Score in Google Ads affects which outcomes?

Quality Score in Google Ads affects which outcomes?

• A. Ad rank and cost-per-click.
• B. Organic search result ranking.
• C. Total ad budget cap.
• D. Social engagement rate.

Answer: (A)

Quality Score measures how relevant and useful your keyword, ad, and landing page are to the user, based on expected click-through rate, ad relevance, and landing page experience. This score feeds directly into Ad Rank in the Google Ads auction, since Ad Rank is calculated by multiplying your bid by your Quality Score. A higher Quality Score can lift your ad into a better position or allow you to pay less per click for the same position. It does not affect organic search rankings, overall budget caps, or social engagement metrics.

Quality Score measures how relevant and useful your keyword, ad, and landing page are to the user, based on expected click-through rate, ad relevance, and landing page experience. This score feeds directly into Ad Rank in the Google Ads auction, since Ad Rank is calculated by multiplying your bid by your Quality Score. A higher Quality Score can lift your ad into a better position or allow you to pay less per click for the same position. It does not affect organic search rankings, overall budget caps, or social engagement metrics.