Remarketing targets which audience?

Remarketing targets which audience?

• A. New prospects
• B. Prior visitors
• C. Broad audiences
• D. Only mobile users

Answer: (B)

Remarketing focuses on re-engaging people who have already shown interest in your brand by visiting your site or using your app. Those prior visitors are placed into audiences you can show tailored ads to, reminding them of what they viewed or offering a nudge to return and complete a conversion. This makes prior visitors the natural target because they’ve already demonstrated some engagement, making them more likely to convert than someone new. New prospects aren’t yet familiar with you, so they aren’t the target of remarketing. Broad audiences are too wide and not specific to past interactions. Remarketing isn’t limited to mobile users; you can reach users across devices, depending on how your tracking and campaigns are set up.

Remarketing focuses on re-engaging people who have already shown interest in your brand by visiting your site or using your app. Those prior visitors are placed into audiences you can show tailored ads to, reminding them of what they viewed or offering a nudge to return and complete a conversion. This makes prior visitors the natural target because they’ve already demonstrated some engagement, making them more likely to convert than someone new.

New prospects aren’t yet familiar with you, so they aren’t the target of remarketing. Broad audiences are too wide and not specific to past interactions. Remarketing isn’t limited to mobile users; you can reach users across devices, depending on how your tracking and campaigns are set up.