To lead visitors from page to page, you should

To lead visitors from page to page, you should

• A. Vary the color scheme on each page
• B. Maintain consistency and keep the scent intact
• C. Use unrelated images on each page
• D. Change the main navigation completely

Answer: (B)

Maintaining a steady design across pages helps guide visitors smoothly from one page to the next. When the navigation stays in the same place with the same look and feel, people recognize patterns, know where to click, and can compare information without unnecessary mental effort. The idea of a consistent “scent” means the overall vibe, cues, and expectations stay constant, signaling that you’re still in the same site and encouraging continued exploration. This makes it easier for users to move through the site toward their goal. Using different colors, unrelated images, or a completely changed navigation disrupts that flow, which can confuse visitors and slow them down.

Maintaining a steady design across pages helps guide visitors smoothly from one page to the next. When the navigation stays in the same place with the same look and feel, people recognize patterns, know where to click, and can compare information without unnecessary mental effort. The idea of a consistent “scent” means the overall vibe, cues, and expectations stay constant, signaling that you’re still in the same site and encouraging continued exploration. This makes it easier for users to move through the site toward their goal. Using different colors, unrelated images, or a completely changed navigation disrupts that flow, which can confuse visitors and slow them down.