True or False: Type of network is part of the campaign setting

True or False: Type of network is part of the campaign setting

• A. False
• B. True
• C. Not applicable
• D. Not sure

Answer: (B)

Network selection is a campaign-level setting that determines where ads can appear. This option defines the specific networks your ads may run on—such as the Search Network, Display Network, or others like YouTube—and it directly shapes where your ads touch potential customers. Because it sets the placements, it influences performance, budgeting, bidding strategies, and creative approach, so it’s configured at the campaign level rather than at the ad level. For example, choosing the Search Network targets users actively searching, while the Display Network places visual ads on partner sites for broader awareness. This is why the statement is true.

Network selection is a campaign-level setting that determines where ads can appear. This option defines the specific networks your ads may run on—such as the Search Network, Display Network, or others like YouTube—and it directly shapes where your ads touch potential customers. Because it sets the placements, it influences performance, budgeting, bidding strategies, and creative approach, so it’s configured at the campaign level rather than at the ad level. For example, choosing the Search Network targets users actively searching, while the Display Network places visual ads on partner sites for broader awareness. This is why the statement is true.