Under Facebook's 20% text rule, if an ad has more than 20% text, it will:

Under Facebook's 20% text rule, if an ad has more than 20% text, it will:

• A. Be outright rejected
• B. Have its reach limited
• C. Have no impact
• D. Must be reduced

Answer: (B)

Facebook’s text-in-image policy affects how widely an ad is shown. If the creative has more than 20% text, the delivery system typically limits how many people see it. The platform prioritizes visually driven ads with less text to improve user experience in feeds, so the impression count is reduced even though the ad can still run if approved. This is why the correct result is that its reach is limited. The other outcomes aren’t the standard effect: ads aren’t automatically rejected in every case, there is clearly an impact on reach, and the policy isn’t about a mandatory text reduction in the sense of automatic removal.

Facebook’s text-in-image policy affects how widely an ad is shown. If the creative has more than 20% text, the delivery system typically limits how many people see it. The platform prioritizes visually driven ads with less text to improve user experience in feeds, so the impression count is reduced even though the ad can still run if approved. This is why the correct result is that its reach is limited. The other outcomes aren’t the standard effect: ads aren’t automatically rejected in every case, there is clearly an impact on reach, and the policy isn’t about a mandatory text reduction in the sense of automatic removal.