What are Ad extensions?

What are Ad extensions?

• A. A feature that shows extra business information with your ad.
• B. A tool to extend the ad's character limit.
• C. A separate ad unit in a different network.
• D. A type of advertisement only shown on mobile.

Answer: (A)

Ad extensions are a feature that shows extra business information with your ad. They appear with the main ad and let you include details like location, phone number, sitelinks to specific pages, call buttons, or promotional offers. This additional information helps users learn more at a glance and gives them quick ways to act—call you, visit a specific page, or get directions—without changing the main message of your ad. The goal is to make the ad more useful and relevant, which can boost click-through rate and overall performance because the ad takes up more real estate and better matches user intent. It’s not about extending the character limit of the ad text; the core message stays the same while extensions provide extra lines or actions. It isn’t a separate ad unit in another network, nor is it limited to mobile alone; extensions can appear across devices where the ad is shown. By adding relevant extensions, you give potential customers more ways to engage with your business.

Ad extensions are a feature that shows extra business information with your ad. They appear with the main ad and let you include details like location, phone number, sitelinks to specific pages, call buttons, or promotional offers. This additional information helps users learn more at a glance and gives them quick ways to act—call you, visit a specific page, or get directions—without changing the main message of your ad. The goal is to make the ad more useful and relevant, which can boost click-through rate and overall performance because the ad takes up more real estate and better matches user intent. It’s not about extending the character limit of the ad text; the core message stays the same while extensions provide extra lines or actions. It isn’t a separate ad unit in another network, nor is it limited to mobile alone; extensions can appear across devices where the ad is shown. By adding relevant extensions, you give potential customers more ways to engage with your business.