What are the two types of targeting that can be done with PPC advertising?

What are the two types of targeting that can be done with PPC advertising?

• A. Reaching new prospects and reaching prior visitors (Remarketing)
• B. Targeting by geographic region only
• C. Device- or network-based targeting exclusively
• D. Budget-based targeting

Answer: (A)

In PPC, targeting revolves around two broad approaches: finding new prospects and re-engaging people who have already shown some interest. Prospecting looks to reach fresh audiences—users who haven’t interacted with your site yet but who match your ideal customer profile or share signals that indicate potential interest. Remarketing targets those who have visited your site or used your app before, reminding them of your offerings and nudging them toward conversion because they already know your brand. The option described aligns with this dual strategy by encompassing both expanding reach to new prospects and re-engaging prior visitors. Other choices focus on narrower dimensions like geographic area, device or network constraints, or budget alone, which don’t capture these two fundamental PPC targeting approaches.

In PPC, targeting revolves around two broad approaches: finding new prospects and re-engaging people who have already shown some interest. Prospecting looks to reach fresh audiences—users who haven’t interacted with your site yet but who match your ideal customer profile or share signals that indicate potential interest. Remarketing targets those who have visited your site or used your app before, reminding them of your offerings and nudging them toward conversion because they already know your brand.

The option described aligns with this dual strategy by encompassing both expanding reach to new prospects and re-engaging prior visitors. Other choices focus on narrower dimensions like geographic area, device or network constraints, or budget alone, which don’t capture these two fundamental PPC targeting approaches.