What do keyword match types determine?

What do keyword match types determine?

• A. The bidding strategy used for the campaign.
• B. How closely related the search query and keyword must be for your ad to show up.
• C. The target location for your ad.
• D. The total budget you can spend per day.

Answer: (B)

Keyword match types determine how closely a search query must align with your keyword for your ad to be eligible to show. They set the threshold of relevance between what a user types and the words you’ve chosen. With broad match, your ad can appear for a wide range of related terms, increasing reach but lowering precision. Phrase match requires the query to include the exact phrase in order, with optional words before or after. Exact match tightens further, showing your ad mainly when the query matches the keyword exactly or with only close variations. Negative keywords add another level of control by preventing your ads from showing for specific terms you don’t want to trigger them. This concept explains why the right answer describes the relationship between the user’s search query and your keyword in determining when ads can show, while other settings like bidding strategy, location targeting, or budget influence cost and reach but not the eligibility based on query-keyword similarity.

Keyword match types determine how closely a search query must align with your keyword for your ad to be eligible to show. They set the threshold of relevance between what a user types and the words you’ve chosen. With broad match, your ad can appear for a wide range of related terms, increasing reach but lowering precision. Phrase match requires the query to include the exact phrase in order, with optional words before or after. Exact match tightens further, showing your ad mainly when the query matches the keyword exactly or with only close variations. Negative keywords add another level of control by preventing your ads from showing for specific terms you don’t want to trigger them. This concept explains why the right answer describes the relationship between the user’s search query and your keyword in determining when ads can show, while other settings like bidding strategy, location targeting, or budget influence cost and reach but not the eligibility based on query-keyword similarity.