What does CPA stand for in online advertising?

What does CPA stand for in online advertising?

• A. Cost Per Acquisition
• B. Cost Per Action
• C. Cost Per Ad
• D. Cash Per Acquisition

Answer: (A)

In online advertising, CPA is a pricing model where you pay only after a predefined conversion takes place, such as a sale or sign-up. This makes Cost Per Acquisition the best choice because the cost is tied directly to a measurable result—the acquisition. It helps advertisers control ROI since spending occurs only when the desired action happens. While some networks use “cost per action” interchangeably, the standard term you should know is Cost Per Acquisition. The other options aren’t used as pricing models in this context: Cost Per Ad isn’t a recognized model, and Cash Per Acquisition isn’t a valid term.

In online advertising, CPA is a pricing model where you pay only after a predefined conversion takes place, such as a sale or sign-up. This makes Cost Per Acquisition the best choice because the cost is tied directly to a measurable result—the acquisition. It helps advertisers control ROI since spending occurs only when the desired action happens. While some networks use “cost per action” interchangeably, the standard term you should know is Cost Per Acquisition. The other options aren’t used as pricing models in this context: Cost Per Ad isn’t a recognized model, and Cash Per Acquisition isn’t a valid term.