What does PPC stand for?

What does PPC stand for?

• A. Pay-per-conversion
• B. Pay-per-click
• C. Pay-per-page
• D. Pay-per-call

Answer: (B)

PPC stands for pay-per-click, the advertising model where you pay only when a user clicks your ad. This approach is common in search engine advertising: you bid on keywords, your ad appears, and you’re charged the cost per click (CPC) whenever someone clicks. It emphasizes paying for actual engagement (a click) rather than just impressions, giving advertisers a clear link between spend and traffic. This differs from other pricing ideas like paying for a conversion (pay-per-conversion), paying for each page viewed (not a standard model in most online ads), or paying per phone call (pay-per-call). In short, PPC is about payment when a click happens, not merely when the ad is shown or when a downstream action occurs.

PPC stands for pay-per-click, the advertising model where you pay only when a user clicks your ad. This approach is common in search engine advertising: you bid on keywords, your ad appears, and you’re charged the cost per click (CPC) whenever someone clicks. It emphasizes paying for actual engagement (a click) rather than just impressions, giving advertisers a clear link between spend and traffic.

This differs from other pricing ideas like paying for a conversion (pay-per-conversion), paying for each page viewed (not a standard model in most online ads), or paying per phone call (pay-per-call). In short, PPC is about payment when a click happens, not merely when the ad is shown or when a downstream action occurs.