What is an ad group?

What is an ad group?

• A. An ad group is a collection of related keywords and ads
• B. An ad group is a single keyword
• C. An ad group is a landing page
• D. An ad group is a campaign

Answer: (A)

An ad group is a container that organizes related keywords and the ads that will show for those keywords. This setup lets you craft a cohesive message for a specific theme, pair relevant ads with those terms, and manage bidding at the group level. When someone searches a term that matches a keyword in the group, the ads inside that group are eligible to appear and typically share a related landing page. The other options don’t fit because a single keyword isn’t a group, a landing page is just the destination users reach after clicking, and a campaign is the larger structure that holds multiple ad groups with its own settings and budget.

An ad group is a container that organizes related keywords and the ads that will show for those keywords. This setup lets you craft a cohesive message for a specific theme, pair relevant ads with those terms, and manage bidding at the group level. When someone searches a term that matches a keyword in the group, the ads inside that group are eligible to appear and typically share a related landing page. The other options don’t fit because a single keyword isn’t a group, a landing page is just the destination users reach after clicking, and a campaign is the larger structure that holds multiple ad groups with its own settings and budget.