What is email deliverability?

What is email deliverability?

• A. The rate at which emails are opened.
• B. The likelihood that an email will reach a recipient's inbox rather than spam or promotions tab.
• C. The number of emails delivered per day.
• D. The time it takes for an email to be delivered.

Answer: (B)

Email deliverability is the likelihood that an email lands in the recipient’s inbox rather than being filtered into spam, promotions, or another folder. It’s about inbox placement, not just whether the email is ever opened or how many are sent. This is influenced by factors like sender reputation, proper authentication (SPF, DKIM, DMARC), list hygiene, engagement rates, and content quality. In short, deliverability measures how often your messages actually reach the recipient’s inbox, not just that they were delivered to a mail server or opened.

Email deliverability is the likelihood that an email lands in the recipient’s inbox rather than being filtered into spam, promotions, or another folder. It’s about inbox placement, not just whether the email is ever opened or how many are sent. This is influenced by factors like sender reputation, proper authentication (SPF, DKIM, DMARC), list hygiene, engagement rates, and content quality. In short, deliverability measures how often your messages actually reach the recipient’s inbox, not just that they were delivered to a mail server or opened.