What is programmatic advertising?

What is programmatic advertising?

• A. Manual bidding for ad space based on direct negotiations.
• B. Automated buying and selling of digital advertising space using software and algorithms.
• C. Only social media advertising with fixed prices.
• D. Advertising that requires human traders to place each bid.

Answer: (B)

Programmatic advertising is the automated process of buying and selling digital ad space using software and algorithms. It involves platforms that bid for impressions in real time, using data to target the right audience and optimize where and how ads appear. Real-time bidding happens in milliseconds, with automated systems deciding which impressions to buy, at what price, and which creative to serve, all without manual negotiation for each impression. This efficiency and scale come from using demand-side platforms, supply-side platforms, and ad exchanges to streamline the process based on targeting, budgets, and performance rules. In contrast to options that rely on fixed prices or human traders placing every bid, programmatic is defined by automation, dynamic bidding, and data-driven decision-making.

Programmatic advertising is the automated process of buying and selling digital ad space using software and algorithms. It involves platforms that bid for impressions in real time, using data to target the right audience and optimize where and how ads appear. Real-time bidding happens in milliseconds, with automated systems deciding which impressions to buy, at what price, and which creative to serve, all without manual negotiation for each impression. This efficiency and scale come from using demand-side platforms, supply-side platforms, and ad exchanges to streamline the process based on targeting, budgets, and performance rules. In contrast to options that rely on fixed prices or human traders placing every bid, programmatic is defined by automation, dynamic bidding, and data-driven decision-making.