What is remarketing?

What is remarketing?

• A. Targeting only new audiences who have not interacted with your brand.
• B. Showing ads to users who previously visited your site or used your app to re-engage them.
• C. Displaying the same ad to every visitor regardless of behavior.
• D. Placing ads only on search engine results pages.

Answer: (B)

Remarketing is advertising to people who have already shown interest in your brand by visiting your site or using your app, with the goal of re-engaging them and guiding them back toward a conversion. It works by placing a tracking tag or cookie on those visitors so that, as they browse other sites or social platforms, you can serve tailored ads that remind them of products or content they viewed. This approach focuses on an audience that already knows your brand, making ads more relevant than broad outreach. It isn’t limited to a single channel or to displaying the same message to every visitor; it can appear across display, social, video, and more, and can be customized based on what the user did previously.

Remarketing is advertising to people who have already shown interest in your brand by visiting your site or using your app, with the goal of re-engaging them and guiding them back toward a conversion. It works by placing a tracking tag or cookie on those visitors so that, as they browse other sites or social platforms, you can serve tailored ads that remind them of products or content they viewed. This approach focuses on an audience that already knows your brand, making ads more relevant than broad outreach. It isn’t limited to a single channel or to displaying the same message to every visitor; it can appear across display, social, video, and more, and can be customized based on what the user did previously.