What is retargeting?

What is retargeting?

• A. Targeting new audiences with cold outreach.
• B. A method to optimize images for faster loading.
• C. A type of search engine marketing focusing on impressions.
• D. Serving ads to users who have previously interacted with your site or app to re-engage them.

Answer: (D)

Retargeting is a digital advertising approach that serves ads to people who have already interacted with your site or app. It works by placing a tracking pixel or tag on your site to identify visitors and add them to a remarketing audience. As these users browse other sites or apps within the ad network, they see targeted ads reminding them of what they viewed and inviting them back to complete a purchase or action. The strength of retargeting lies in re-engaging warm audiences—people who already showed interest—making conversions more likely than broad campaigns aimed at new, unfamiliar users. This is different from trying to reach new customers, from optimizing images for faster loading, or from campaigns that focus solely on impressions without tying ads to prior interactions. Dynamic retargeting can even show the exact products a visitor looked at, further increasing relevance and the chance of a comeback.

Retargeting is a digital advertising approach that serves ads to people who have already interacted with your site or app. It works by placing a tracking pixel or tag on your site to identify visitors and add them to a remarketing audience. As these users browse other sites or apps within the ad network, they see targeted ads reminding them of what they viewed and inviting them back to complete a purchase or action. The strength of retargeting lies in re-engaging warm audiences—people who already showed interest—making conversions more likely than broad campaigns aimed at new, unfamiliar users. This is different from trying to reach new customers, from optimizing images for faster loading, or from campaigns that focus solely on impressions without tying ads to prior interactions. Dynamic retargeting can even show the exact products a visitor looked at, further increasing relevance and the chance of a comeback.