Which element is not part of the 4Ps of Marketing?

Which element is not part of the 4Ps of Marketing?

• A. Price
• B. Product
• C. Place
• D. People

Answer: (D)

This question tests your knowledge of the marketing mix as the four Ps: Product, Price, Place, and Promotion. People is not part of that original set; it belongs to the extended seven Ps used in services marketing to account for interactions with staff and customers. So the element not part of the 4Ps is People. The other choices fit because they are the classic components that define what you offer, how you price it, and where and how it’s distributed.

This question tests your knowledge of the marketing mix as the four Ps: Product, Price, Place, and Promotion. People is not part of that original set; it belongs to the extended seven Ps used in services marketing to account for interactions with staff and customers. So the element not part of the 4Ps is People. The other choices fit because they are the classic components that define what you offer, how you price it, and where and how it’s distributed.