Which level is the topmost in the Google Ads account structure?

Which level is the topmost in the Google Ads account structure?

• A. Campaign
• B. Account
• C. Ad Group
• D. Billing

Answer: (B)

The topmost level is the account. The account is the umbrella that contains all campaigns. Each account can have many campaigns, and every campaign holds its own ad groups, which in turn contain ads and keywords. Billing and access controls live at the account level, not as a separate level in the hierarchy. If you’re using a manager account to oversee multiple clients, that sits above individual accounts, but within a single account structure, the account is the highest level.

The topmost level is the account. The account is the umbrella that contains all campaigns. Each account can have many campaigns, and every campaign holds its own ad groups, which in turn contain ads and keywords. Billing and access controls live at the account level, not as a separate level in the hierarchy. If you’re using a manager account to oversee multiple clients, that sits above individual accounts, but within a single account structure, the account is the highest level.