Which option best describes Real Time Bidding in programmatic advertising?

Which option best describes Real Time Bidding in programmatic advertising?

• A. It Is A Manual Negotiation Between Buyers And Sellers
• B. It Is A Fixed-Price Direct Sale Model
• C. It Operates As An Automated Auction In Real Time
• D. It Uses Pre-Booked Guarantees Only

Answer: (C)

Real Time Bidding describes an automated real-time auction for each ad impression. When a user loads a page or app, the publisher makes an impression available and a bid request is sent to an auction platform. Demand-side platforms evaluate the opportunity using data like user signals and campaign goals and submit bids within milliseconds. The auction determines the winner and the winning ad is served in real time. This is different from manual negotiations, fixed-price direct sales, or pre-booked guarantees, which do not involve live bidding in real time.

Real Time Bidding describes an automated real-time auction for each ad impression. When a user loads a page or app, the publisher makes an impression available and a bid request is sent to an auction platform. Demand-side platforms evaluate the opportunity using data like user signals and campaign goals and submit bids within milliseconds. The auction determines the winner and the winning ad is served in real time. This is different from manual negotiations, fixed-price direct sales, or pre-booked guarantees, which do not involve live bidding in real time.