Which statement best describes an ad group?

Which statement best describes an ad group?

• A. An ad group is a landing page
• B. An ad group is a campaign budget
• C. An ad group is a collection of related keywords and ads
• D. An ad group is a type of extension

Answer: (C)

An ad group is the unit that groups together related keywords and the ads that will serve for those terms. Within a campaign, you create multiple ad groups to organize by theme or product, so you can tailor bids, ad copy, and even landing pages to the specific search terms. This structure helps ensure the ads shown are relevant to the user’s query and makes performance easier to measure by group. The other concepts play different roles: a landing page is where users end up after clicking, a campaign budget controls how much you spend at the campaign level, and extensions are additional snippets shown with ads. The description that matches an ad group is a collection of related keywords and ads.

An ad group is the unit that groups together related keywords and the ads that will serve for those terms. Within a campaign, you create multiple ad groups to organize by theme or product, so you can tailor bids, ad copy, and even landing pages to the specific search terms. This structure helps ensure the ads shown are relevant to the user’s query and makes performance easier to measure by group.

The other concepts play different roles: a landing page is where users end up after clicking, a campaign budget controls how much you spend at the campaign level, and extensions are additional snippets shown with ads. The description that matches an ad group is a collection of related keywords and ads.