Which statement correctly describes the text ad guideline about exclamation points?

Which statement correctly describes the text ad guideline about exclamation points?

• A. Ads may have multiple exclamation points in any field.
• B. Only one exclamation point per ad and it cannot be in the headline.
• C. No exclamation points are allowed.
• D. Exclamation points are required in the call-to-action.

Answer: (B)

In text ad guidelines, punctuation is kept minimal to maintain readability and trust. The rule is that you may have only one exclamation point in the entire ad, and it cannot be in the headline. This allows a touch of emphasis without making headlines look aggressive or spammy, and it prevents overuse in the body or CTA. The single-exclamation limit helps keep ads clear and professional while still letting you add emphasis where appropriate. The other options would either permit too many exclamations, ban them altogether, or require one in the CTA, which isn’t how these guidelines are designed.

In text ad guidelines, punctuation is kept minimal to maintain readability and trust. The rule is that you may have only one exclamation point in the entire ad, and it cannot be in the headline. This allows a touch of emphasis without making headlines look aggressive or spammy, and it prevents overuse in the body or CTA. The single-exclamation limit helps keep ads clear and professional while still letting you add emphasis where appropriate. The other options would either permit too many exclamations, ban them altogether, or require one in the CTA, which isn’t how these guidelines are designed.