Which statement is NOT a demographic factor?

Which statement is NOT a demographic factor?

• A. Age
• B. Gender
• C. Income
• D. Company size

Answer: (D)

Demographic factors describe characteristics of people or households. Age, gender, and income are classic examples because they tell you who the consumer is and what they might be able to buy, influencing preferences and behavior in consumer markets. Company size, however, describes a business’s scale and is used in firmographic segmentation for B2B strategies rather than describing an individual. It’s about organizations, not people, so it isn’t a demographic factor. In practice, you’d use demographics to segment consumer audiences (age, gender, income) and firmographics to segment business buyers (company size, industry, location).

Demographic factors describe characteristics of people or households. Age, gender, and income are classic examples because they tell you who the consumer is and what they might be able to buy, influencing preferences and behavior in consumer markets. Company size, however, describes a business’s scale and is used in firmographic segmentation for B2B strategies rather than describing an individual. It’s about organizations, not people, so it isn’t a demographic factor. In practice, you’d use demographics to segment consumer audiences (age, gender, income) and firmographics to segment business buyers (company size, industry, location).