Which statement is true about organic vs paid SEO?

Which statement is true about organic vs paid SEO?

• A. Organic SEO improves rankings through non-paid tactics; paid search uses PPC ads that appear in search results.
• B. Organic SEO improves rankings through paid tactics.
• C. Organic SEO relies on social media engagement only.
• D. Organic SEO and paid search have no relation to each other.

Answer: (A)

Organic SEO focuses on earning visibility in search results without paid placement, using high-quality content, relevant keyword optimization, good site architecture, and authoritative backlinks. Paid search, by contrast, uses pay-per-click ads that appear in search results and are charged for each click. That combination described in the statement is true because it accurately contrasts the unpaid, asset-building tactics of organic optimization with the paid nature of PPC ads. The other ideas don’t fit: organic SEO isn’t driven by paid tactics, it isn’t limited to social media engagement, and organic and paid search are related channels within the same search-marketing ecosystem that can complement each other.

Organic SEO focuses on earning visibility in search results without paid placement, using high-quality content, relevant keyword optimization, good site architecture, and authoritative backlinks. Paid search, by contrast, uses pay-per-click ads that appear in search results and are charged for each click. That combination described in the statement is true because it accurately contrasts the unpaid, asset-building tactics of organic optimization with the paid nature of PPC ads. The other ideas don’t fit: organic SEO isn’t driven by paid tactics, it isn’t limited to social media engagement, and organic and paid search are related channels within the same search-marketing ecosystem that can complement each other.